How To Track Customer Acquisitions: Customer Lifecycle, Sales Funnel, and Content Strategy

This article will walk you through the customer acquisition funnel. The primary goal is to help you design, analyze, and optimize your customer acquisition process. The secondary goal is to present different perspectives on moving customers through the lifecycle stages and to show how marketing, sales, and customer success teams should collaborate and where each team’s responsibilities lay. Hopefully, everyone will find at least one useful idea to try or to test.

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