Change Agents at Work
Change, change, change. Management is constantly seeking change, yet most companies fail to convert these efforts into real value-creating results. Professor Phil Dover reviews the change agent program at Siemens Nixdorf Informationssysteme (SNI) to identify useful learning points.
Content: Case Study | Author: Phil Dover | Source: Babson Insight | Subject: Change Management | Company: Siemens Nixdorf Informationssysteme (SNI)
Change Agents at Work
Change, change, change. Management is constantly seeking change, yet most companies fail to convert these efforts into real value-creating results. This month Prof. Phil Dover reviews the change agent program at a well-known company to identify useful learning points.
Content: Article | Author: Phil Dover | Source: Babson Insight | Subject: Change Management
Building Brand Loyalty for IT Services: Lessons from Industry Leaders
Prof. Phil Dover reviews a recent study from ITSMA that identifies the most effective activities for branding IT services today. Read why the research indicates that the most effective activities include creating thought and on-line leadership, internal branding, balancing local and global branding and the impact of demonstrating social responsibility.
Content: Article | Authors: Phil Dover, Rob Leavitt | Source: Babson Insight | Subject: Marketing / Sales | Industry: Information Technology