A Win-Win Combination?

Web services can make integration easier, but many companies say they still need EAI for the toughest jobs.

Many Pieces, One View

Information integration promises a less costly, more flexible way to access data from multiple, disparate sources.

Look Within

Business-intelligence tools have a new mission: evaluating all aspects of a company’s business.

Making [Privacy] Work

Developing a policy to protect customers is only the beginning.

Hidden Value In Customer Calls

Companies are using call-center apps to learn more about customers.

Analysis Gap

In today’s environment, businesses need to give decision makers better access to increasing amounts of information.

Virtual Focus Group

The world is littered with products nobody wanted. The Edsel. New Coke. Apple Computer’s Newton.

Figuring out what customers want–what products with what features at what prices–has always been a challenge for product-development managers. Conventional methods of getting into consumers’ heads, such as phone surveys and focus groups, are cumbersome, expensive, and time-consuming. And they’re becoming more and more inadequate as time-to-market demands increase and product … [ Read more ]