Virtual Focus Group

The world is littered with products nobody wanted. The Edsel. New Coke. Apple Computer’s Newton.

Figuring out what customers want–what products with what features at what prices–has always been a challenge for product-development managers. Conventional methods of getting into consumers’ heads, such as phone surveys and focus groups, are cumbersome, expensive, and time-consuming. And they’re becoming more and more inadequate as time-to-market demands increase and product life cycles shrink.

In the fickle world of consumer products, companies are turning to the Internet as an alternative testing ground for new product ideas.

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