The Wide Lens: A New Strategy for Innovation
How can great companies do everything right – identify real customer needs, deliver excellent innovations, beat their competitors to market – and still fail?
The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own … [ Read more ]
Content: Book | Author: Ron Adner | Subject: Innovation
Technology Evolution and Demand Heterogeneity: Implications for Product and Process Innovation
What is the force turning the technological tides? Traditional answers focus on what is essentially the “supply side” of technical change — the evolution of firm capabilities. Ron Adner, Associate Professor of Strategy and Management at INSEAD and Daniel Levinthal Professor of Management at Wharton, argue that in fields such as electronics and information technology, where constraints on technology development are relatively low, technology evolution … [ Read more ]
Content: Article | Author: Ron Adner | Source: INSEAD Knowledge | Subjects: Innovation, IT / Technology / E-Business
Internet Strategy Traps: Profitable Growth Gaps
Newcomer and veteran companies alike are using the Internet to pursue some dangerous paths to profitable growth. As a consequence, the gulf between the pursuit and achievement of profitable growth is widening. Professors Subramanian Rangan and Ron Adner help managers distinguish between what is technically feasible and what is strategically desirable, explain the full implications of seven widely held strategy misconceptions, and offer decision frameworks … [ Read more ]
Content: Article | Authors: Ron Adner, Subramanian Rangan | Source: INSEAD Knowledge | Subjects: IT / Technology / E-Business, Strategy
iMotors: New Competition in Used Cars
iMotors offers customers the chance to custom-order used cars online, all for low, low prices. But can its business plan deliver profitability? And how will it sustain its advantages in the face of growing competition? Professor Ron Adner and Charles Nunn ask you to consider the management’s next steps in this case study.
Content: Case Study | Authors: Charles Nunn, Ron Adner | Source: INSEAD | Subjects: Industry Specific, Strategy | Industry: Automotive | Company: iMotors
Drawing the Line or Making Waves: Disruptive Technology & Competition
If someone asked you to take a look at the level of competition in the technology market, you would normally begin by grouping obvious competitors and customers. But you might get a more accurate answer if you started the other way around – first considering the factors of the competition which subsequently indicate rival market boundaries. INSEAD professors Ron Adner and Peter Zemsky propose a … [ Read more ]
Content: Article | Authors: Peter Zemsky, Ron Adner | Source: INSEAD Knowledge | Subjects: IT / Technology / E-Business, Strategy
Disruptive Technologies, Competitive Dynamics: A Demand-Based Approach
Your firm has long dominated in your particular industry, but suddenly sales are slipping and you’re losing market shares. Your rival must be offering better, new technology, right? Not necessarily, says Professor Ron Adner. In fact, sometimes the inferior products edge out the incumbent ones. Find out why in this recent working paper on disruptive technologies and competition dynamics.
Content: Article | Author: Ron Adner | Source: INSEAD Knowledge | Subjects: Economics, Strategy