Your firm has long dominated in your particular industry, but suddenly sales are slipping and you’re losing market shares. Your rival must be offering better, new technology, right? Not necessarily, says Professor Ron Adner. In fact, sometimes the inferior products edge out the incumbent ones. Find out why in this recent working paper on disruptive technologies and competition dynamics.
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old title: When Are Technologies Disruptive? A Demand-Based View of the Emergence Question