How to Brand Sand
In commodity-goods markets, price is usually the only differentiator. But if you can brand those goods and bundle them with services, even bricks and sand can command premium prices. Here is how to turn commodities into branded goods.
Editor’s Note: see a related European Business Forum (EBF) article, “Marketing through collaboration: how seller and buyer can benefit” by Kamran Kashani at:
Content: Article | Authors: Jack McGrath, Sam I. Hill, Sandeep Dayal | Source: strategy+business | Subjects: Marketing / Sales, Strategy
The secret life of factory service centers
For a lucrative new source of revenues, profits, and market information, manufacturers need look no further than their own repair shops.
Content: Article | Authors: Jack J. Dempsey, Jonathan D. Vande, Sandeep Dayal, Whitney L. Alexander | Source: McKinsey Quarterly | Subject: Operations
The e-tailer’s secret weapon
General retailers use their expertise in a few core categories to attract customers, but over the Web they must offer more. Enter the on-line category manager.
Content: Article | Authors: Sandeep Dayal, Thomas D. French, Vivek Sankaran | Source: McKinsey Quarterly | Subjects: Industry Specific, IT / Technology / E-Business | Industry: Retail