General retailers use their expertise in a few core categories to attract customers, but over the Web they must offer more. Enter the on-line category manager.
Content: Article
Authors: Sandeep Dayal, Thomas D. French, Vivek Sankaran
Source: “McKinsey Quarterly”
Subjects: Industry Specific, IT / Technology / E-Business
Industry: Retail
Authors: Sandeep Dayal, Thomas D. French, Vivek Sankaran
Source: “McKinsey Quarterly”
Subjects: Industry Specific, IT / Technology / E-Business
Industry: Retail
There Are 2 Comments
Click to See or Add Your Own »
Click to See or Add Your Own »
one weakness of this article is that it doesn’t mention the concept of CRM in relation to category management…
Real insights!