Saras Sarasvathy, Heidi M. Neck, Patricia G. Greene, and Candida G. Brush

effectual entrepreneurs see the world as open to a host of possibilities, fabricate as well as recognize new opportunities, make rather than find markets, accept and leverage failure, and interact with a variety of stakeholders—all for the purposes of creating the future rather than trying to predict the future.

Chip Heath, Saras Sarasvathy

Saras Sarasvathy, a professor at the Darden School, at the University of Virginia, has researched the differences between how entrepreneurs and very good senior managers at Fortune 500 firms think. She gives them a scenario about a new-product introduction. The typical Fortune 500 manager will run projections from the market data. But the entrepreneur says, “I don’t trust the data. I’d find a customer and … [ Read more ]

Three Games of Strategic Thinking

Decision makers struggling with uncertainty can choose from a trio of probabilistic models to match the type of risks they face.

Saras Sarasvathy, Leigh Buchanan

Master entrepreneurs rely on… effectual reasoning. Brilliant improvisers, the entrepreneurs don’t start out with concrete goals. Instead, they constantly assess how to use their personal strengths and whatever resources they have at hand to develop goals on the fly, while creatively reacting to contingencies. By contrast, [successful] corporate executives… use causal reasoning. They set a goal and diligently seek the best ways to achieve it. … [ Read more ]

Saras Sarasvathy

If you give [entrepreneurs] data that has to do with the future, they just dismiss it. They don’t believe the future is predictable…or they don’t want to be in a space that is very predictable.