Saras Sarasvathy, a professor at the Darden School, at the University of Virginia, has researched the differences between how entrepreneurs and very good senior managers at Fortune 500 firms think. She gives them a scenario about a new-product introduction. The typical Fortune 500 manager will run projections from the market data. But the entrepreneur says, “I don’t trust the data. I’d find a customer and try to sell the product.” The entrepreneur’s reaction is, “I’m gonna experiment. I’ll find my way into the market as opposed to project my way into it.” The entrepreneurs’ impulse to experiment is right. We don’t breed that enough in corporate America.
Content: Quotation
Authors: Chip Heath, Saras Sarasvathy
Source: McKinsey Quarterly
Subjects: Entrepreneurship, Innovation, Management, Trends / Analysis
Authors: Chip Heath, Saras Sarasvathy
Source: McKinsey Quarterly
Subjects: Entrepreneurship, Innovation, Management, Trends / Analysis
Like this content? Why not share it?
There Are No Comments
Click to Add the First »
Click to Add the First »