Saras Sarasvathy, Leigh Buchanan [Archive.org URL]

Master entrepreneurs rely on… effectual reasoning. Brilliant improvisers, the entrepreneurs don’t start out with concrete goals. Instead, they constantly assess how to use their personal strengths and whatever resources they have at hand to develop goals on the fly, while creatively reacting to contingencies. By contrast, [successful] corporate executives… use causal reasoning. They set a goal and diligently seek the best ways to achieve it.

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