The single secret of internet marketing success is this: ideas that spread, win. Every site that’s ever succeeded has done so not with Super Bowl ads or even banner ads, they’ve done it by creating an ideavirus. Successful songs, brands, political campaigns, they all work because of the ideavirus.
An ideavirus is an idea that spreads with a power far greater than word of mouth. Aided by digital networks, an ideavirus moves from person to person, reaching far more people than advertising ever could.
So how do you create and start an ideavirus?
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