Seth Godin (the idea virus and permission marketing guy) is back, this time hawking a nebulous concept he refers to as Purple Cow. As you might guess from my tone, I am not a fan of this article – in general I find it to be prescribing a one-size fits all solution to everything in sight, whether flawed or not. And, it is incoherent in many places, confusing product development and innovation with marketing and advertising. Nevertheless, Godin is a force in the marketplace so I offer up this article for you to decide for yourself.
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