Raakhi Agrawal, Shelby Senzer, Joe Simon, Siwei He, Lachelle Trout
Structural alignment is the outcome of three decisions: the organizing principle (e.g., function, segment, product, or customer), where teams and capabilities sit within the organization, and the shape of the organization.
Content: Quotation | Authors: Joe Simon, Lachelle Trout, Raakhi Agrawal, Shelby Senzer, Siwei He | Source: Boston Consulting Group (BCG) | Subject: Organizational Behavior
How CMOs Can Lead Transformations in an Era of Change
Companies are responding to a number of headwinds by transforming their marketing organizations to achieve measurable improvement in performance and efficiency and to ensure future sustainable growth. Chief marketing officers (CMO) are pursuing long-term changes instead of short-term fixes by focusing on structure, talent, and operating models—in that order—as they reshape their organizations.
Content: Article | Authors: Joe Simon, Lachelle Trout, Raakhi Agrawal, Shelby Senzer, Siwei He | Source: Boston Consulting Group (BCG) | Subject: Marketing / Sales