Companies are responding to a number of headwinds by transforming their marketing organizations to achieve measurable improvement in performance and efficiency and to ensure future sustainable growth. Chief marketing officers (CMO) are pursuing long-term changes instead of short-term fixes by focusing on structure, talent, and operating models—in that order—as they reshape their organizations.
Content: Article
Authors: Joe Simon, Lachelle Trout, Raakhi Agrawal, Shelby Senzer, Siwei He
Source: Boston Consulting Group (BCG)
Subject: Marketing / Sales
Authors: Joe Simon, Lachelle Trout, Raakhi Agrawal, Shelby Senzer, Siwei He
Source: Boston Consulting Group (BCG)
Subject: Marketing / Sales
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