Beyond “e”: 12 Ways Technology is Transforming Sales & Marketing
The dizzying barrage of new marketing technologies is leading to confusion, the rule of “hype,” and bad marketing investments and decisions. Beyond “e” is designed to help sales and marketing executives look beyond current e-business fads to understand the fundamentals that will distinguish sales and marketing leaders in the future. The book provides a blueprint for using advances in technology—including but not limited to the … [ Read more ]
Content: Book | Author: Stephen Diorio | Subjects: IT / Technology / E-Business, Marketing / Sales
Revitalizing Lead Creation: Six Strategies That Work (Part 1)
Many organizations have lost their focus on lead generation because budget-strapped marketers are under “efficiency” pressures to optimize campaign budgets, customer retention and overall marketing ROI.
The problem is that focusing on “efficient growth” does not yield better lead generation. Focus on cost containment and accountability usually yields only marginal gains. Therefore, managers are looking for new ways to grow.
What’s a marketer to do? … [ Read more ]
Content: Article | Author: Stephen Diorio | Source: MarketingProfs | Subject: Marketing / Sales