Many organizations have lost their focus on lead generation because budget-strapped marketers are under “efficiency” pressures to optimize campaign budgets, customer retention and overall marketing ROI.
The problem is that focusing on “efficient growth” does not yield better lead generation. Focus on cost containment and accountability usually yields only marginal gains. Therefore, managers are looking for new ways to grow.
What’s a marketer to do? Focus your efforts on the “front end” of the sales and marketing process. Here are six ways you can revitalize lead generation in your own organization.
Editor’s Note: part 2 of this article is not as good but just the same you can read it at
Stephen Diorio
Source: MarketingProfs
Subject: Marketing / Sales
