Corporate social responsibility has been a buzzword for a while. And it’s not hard to see how communities stand to benefit when firms are serious about CSR—be it by participating in a clean water campaign or having a large philanthropic presence.
But what about the firms themselves? How does doing good affect their bottom line? Here, Kellogg faculty share research and perspectives into how companies can … [ Read more ]
Content: Article | Authors: Alexander Chernev, Dylan Minor, James Naughton, Megan Kashner, Shannon Schuyler, Sunil Chopra, Thomas Lys | Source: Kellogg Insight | Subject: Social Responsibility