Designing Omni-Channel Retailing to Align Financial Performance with Strategy
Sunil Chopra describes how looking at combinations of product and channel through the lens of return on invested capital (ROIC) allows retailers to design omni-channel portfolios that align their products, service offerings, and pricing. By using each channel to improve invested capital turns or broaden profit margin, these portfolios increase the company’s value.
Content: Article | Author: Sunil Chopra | Source: Management and Business Review (MBR) | Subjects: Industry Specific, Management, Marketing / Sales, Operations
Take 5: How Companies Benefit from Corporate Social Responsibility
Corporate social responsibility has been a buzzword for a while. And it’s not hard to see how communities stand to benefit when firms are serious about CSR—be it by participating in a clean water campaign or having a large philanthropic presence.
But what about the firms themselves? How does doing good affect their bottom line? Here, Kellogg faculty share research and perspectives into how companies can … [ Read more ]
Content: Article | Authors: Alexander Chernev, Dylan Minor, James Naughton, Megan Kashner, Shannon Schuyler, Sunil Chopra, Thomas Lys | Source: Kellogg Insight | Subject: Social Responsibility (ESG)