Sunil Chopra describes how looking at combinations of product and channel through the lens of return on invested capital (ROIC) allows retailers to design omni-channel portfolios that align their products, service offerings, and pricing. By using each channel to improve invested capital turns or broaden profit margin, these portfolios increase the company’s value.
Author: Sunil Chopra
Source: “Management and Business Review (MBR)”
Subjects: Industry Specific, Management, Marketing / Sales, Operations
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