Mehrdad Baghai, Sven Smit, and S. Patrick Viguerie

Although good execution is essential for defending market share in fiercely contested markets, and thus for capitalizing on the corporate portfolio’s full-market-growth potential, it is usually not the key differentiator between companies that are growing quickly and those that are growing slowly. These findings suggest that executives ought to complement the traditional focus on execution and market share with more attention to where a company … [ Read more ]

Sven Smit

Much of the song and dance called strategy in companies is really a resource-allocation process laced with pride. I have yet to see anybody say, “I understand my business is on the way down. I will give you $50 million cash back this year and the same again next year. I can see lots of good opportunities in the company for us to better use … [ Read more ]

Do You Have the Right Leaders for Your Growth Strategies?

It takes a mix of leaders and talent to pursue a variety of growth strategies simultaneously. Few executives can do it all.

The Granularity of Growth

A fine-grained approach to growth is essential for making the right choices about where to compete.

The Do-or-Die Struggle for Growth

Does following best practice in strategy, marketing, operations, and organization generally make it possible for companies to increase their revenues consistently—or does that kind of growth usually require something more?

The Strategic Yardstick You Can’t Afford to Ignore

A systematic scan of the economic-profit performance of nearly 3,000 global companies yields fresh insight about where and how to compete.

Have you tested your strategy lately?

Ten timeless tests can help you kick the tires on your strategy, and kick up the level of strategic dialogue throughout your company.

Chris Bradley, Martin Hirt, and Sven Smit

80 percent of the variance in revenue growth is explained by choices about where to compete, leaving only 20 percent explained by choices about how to compete. Unfortunately, this is the exact opposite of the allocation of time and effort in a typical strategy-development process. Companies should be shifting their attention greatly toward the “where” and should strive to outposition competitors by regularly reallocating resources … [ Read more ]

Looking For Growth In All The Right Places

What are the sources of corporate growth? If you take a middle-of-the- road view of markets, as many executives do, the answers may surprise you: averaging out the different growth rates in an industry’s segments and sub-segments can produce a misleading view of its growth prospects.

Most so-called growth industries include sub-industries or segments that are not growing at all, while relatively mature industries often have … [ Read more ]