80 percent of the variance in revenue growth is explained by choices about where to compete, leaving only 20 percent explained by choices about how to compete. Unfortunately, this is the exact opposite of the allocation of time and effort in a typical strategy-development process. Companies should be shifting their attention greatly toward the “where” and should strive to outposition competitors by regularly reallocating resources as opportunities shift within and between segments.
Content: Quotation
Authors: Chris Bradley, Martin Hirt, Sven Smit
Source: McKinsey Quarterly
Subject: Strategy
Authors: Chris Bradley, Martin Hirt, Sven Smit
Source: McKinsey Quarterly
Subject: Strategy
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