How Companies Can Speed Up the Business of Business Building
New ventures often fail—but digital capabilities change the odds. By following a business-building playbook based on your company’s strategic assets, you can accelerate growth dramatically.
Content: Article | Authors: Austin Gispanski, Beth Viner, David Tang-Quan, James Tucker, Jürgen Eckel, Ketil Gjerstad, Sylvain Duranton, Yoichiro Hirai | Source: Boston Consulting Group (BCG) | Subjects: Entrepreneurship, Innovation, Strategy
Pricing Fluency: A Program for Pricing Excellence
Pricing is the language of business. Through pricing, companies tell customers which products have the greatest value or when costs have gone up. Through pricing, companies can “ask” customers to change their behavior. A comprehensive “pricing fluency” program for the whole organization focuses on improving the pricing model with better policies for how prices are set, and improving the pricing platform for organizational implementation. The … [ Read more ]
Content: Article | Authors: Jean-Manuel Izaret, Rich Hutchinson, Sylvain Duranton | Source: Boston Consulting Group (BCG) | Subject: Pricing