Pricing is the language of business. Through pricing, companies tell customers which products have the greatest value or when costs have gone up. Through pricing, companies can “ask” customers to change their behavior. A comprehensive “pricing fluency” program for the whole organization focuses on improving the pricing model with better policies for how prices are set, and improving the pricing platform for organizational implementation. The payoff: sustainable revenues that are 1 to 3 percent over those of competitors.
Content: Article
Authors: Jean-Manuel Izaret, Rich Hutchinson, Sylvain Duranton
Source: Boston Consulting Group (BCG)
Subject: Pricing
Authors: Jean-Manuel Izaret, Rich Hutchinson, Sylvain Duranton
Source: Boston Consulting Group (BCG)
Subject: Pricing
Like this content? Why not share it?
There Are No Comments
Click to Add the First »
Click to Add the First »