Tyler Odean

People will remember a totally random sample of the information you give them about what you do. It won’t be the best sample. It won’t be the summary you wish you could hand them. It’s a random set of data. Because they’ll remember random parts, you want to construct a message that — when sampled at any point — reinforces your argument and remains persuasive. … [ Read more ]

Tyler Odean

When we look at what visionaries really succeed at, they give us a confident, consistent and coherent plan that makes us feel safe. We trust them not because their vision is perfect, but because they have it under control. They communicate clearly without giving us all the answers. What most people think of as vision is actually persuasion.

Tyler Odean

Most people choose not to take action because humans are very loss averse. We all want to minimize regret, and we tend to ascribe more regret to acting rather than failing to act. Failing to act doesn’t really feel like our fault. If you’re trying to be persuasive, you can anticipate this instinct. If you desire a particular outcome, make sure that your stakeholders need … [ Read more ]

Tyler Odean

Cognitive biases create our reality. The best we can do is accommodate and lean into them — we can’t escape them.

Tyler Odean

To make whatever you’re offering appeal to a human being, be aware that any information you put out there will be consumed through a comparative lens. If you don’t explicitly tell your audience which comparisons to make, they’ll make them on their own. And these automatic comparisons probably won’t be as flattering as the ones you’d choose for them.

Tyler Odean

It’s infinitely more difficult to persuade someone that they’re wrong than to persuade them that there’s new information that should change their minds. Any time you’re trying to convince someone to change their thinking, always frame it as an opportunity to be right going forward — not an admission of past error.

Tyler Odean

People will remember a totally random sample of the information you give them. It won’t be the best sample. It won’t be the summary you wish you could hand them. It’s a random set of data. Because they’ll remember random parts, you want to construct a message that — when sampled at any point — reinforces your argument and remains persuasive. Keep it to the … [ Read more ]

Tyler Odean

The reality is that visionaries like Steve Jobs haven’t been successful because they thought of something amazing and original out of thin air. Rather, they were gifted at constantly persuading many people to follow them on their journey to something amazing and original. To succeed, startup founders need to cultivate persuasion as a skill and habit. That’s how they’re going to get the funding, the … [ Read more ]

Tyler Odean

If you speak to System II [thinking] (i.e. pose something complex enough that it requires reasoning), you’re asking to be doubted. Many of us have had the thought while listening to someone: “I don’t know why you’re wrong, but I still don’t believe you.” That’s System II doing its job. To persuade someone, you need to speak as much as you can to System I … [ Read more ]

Tyler Odean

What most people think of as vision is actually persuasion.

Master the Art of Influence — Persuasion as a Skill and Habit

As a long-time product leader for Chrome at Google, Tyler Odean found himself using persuasion as a tool to herd massive organizations — engineers, designers and executives — toward product decisions and developments. He realized how powerful it was to be able to rally people to his and others’ points of view. Today, he regularly speaks on the topic and applies it in his role … [ Read more ]