To make whatever you’re offering appeal to a human being, be aware that any information you put out there will be consumed through a comparative lens. If you don’t explicitly tell your audience which comparisons to make, they’ll make them on their own. And these automatic comparisons probably won’t be as flattering as the ones you’d choose for them.
Content: Quotation
Author: Tyler Odean
Source: “First Round Review”
Subjects: Communication, Management, Organizational Behavior, Persuasion
Author: Tyler Odean
Source: “First Round Review”
Subjects: Communication, Management, Organizational Behavior, Persuasion
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