11 Posts found for Author: W. Chan Kim

For the past three decades, the business mantra has been “customer first.” Yet focusing on retaining and expanding an existing customer base often results in finer segmentation and the greater tailoring of offerings to better meet customer preferences, which will likely lead companies into too-small target markets of an existing industry.

The blue ocean strategist’s mantra is “noncustomers first.” By looking to noncustomers and building on … [ Read more ]

Content: Quotation | Authors: Mi Ji, Renée Mauborgne, W. Chan Kim | Source: INSEAD Knowledge | Subjects: Customer Related, Marketing / Sales, Strategy

Adopting a blue ocean perspective can allow you to reach beyond your existing industry’s customers.

Content: Article | Authors: Mi Ji, Renée Mauborgne, W. Chan Kim | Source: INSEAD Knowledge | Subject: Strategy

Four questions to help you rethink industry logic and existing practices to prepare for a powerful comeback.

Content: Article | Authors: Renée Mauborgne, W. Chan Kim | Source: INSEAD Knowledge | Subject: Strategy

Firms trying to tap into new markets for growth often fall into the traps of putting resources into wooing existing customers and investing heavily in value-added offerings. But this won’t get them to blue oceans.

Editor’s Note: I generally think Blue Ocean is well-marketed strategy hype more than real, practical strategic insight and many of the examples and points made in this article reinforce that … [ Read more ]

Content: Article | Authors: Renée Mauborgne, W. Chan Kim | Source: INSEAD Knowledge | Subject: Strategy

The Blue Ocean Leadership Grid can be used to identify what leadership acts and activities should be eliminated, reduced, raised, and created in pursuit of high impact at low cost.

Content: Article | Authors: Renée Mauborgne, W. Chan Kim | Source: INSEAD Knowledge | Subjects: Leadership, Management, Organizational Behavior

Without a common understanding of where leadership stands today and is falling short, a forceful case for change cannot be made.

Content: Article | Authors: Renée Mauborgne, W. Chan Kim | Source: INSEAD Knowledge | Subjects: Leadership, Management

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Kim and Mauborgne’s blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike “red oceans,” which are well explored and crowded with competitors, “blue oceans” represent “untapped market space” and the “opportunity for highly profitable growth.” The only reason more big companies don’t set sail for them, they suggest, is that “the dominant focus of … [ Read more ]

Content: Book | Authors: Renée Mauborgne, W. Chan Kim | Subject: Strategy

The Internet: wow, what a great concept! And wouldn’t it be even better if you could access it from your mobile phone? Kouiji Ohboshi, chairman of the Japanese telephone giant, NTT DoCoMo, thought so. But back in the early days of 1999, it seemed that few others agreed. In this story of a contrarian business leader, Professors W. Chan Kim, Renée … [ Read more ]

Content: Case Study | Authors: Ben M. Bensaou, Renée Mauborgne, W. Chan Kim, Yasushi Shiina | Source: INSEAD | Subjects: Industry Specific, Strategy | Industry: Telecommunications | Company: NTT DoCoMo

Preparing a company strategy can bury you in data. Make it easier by drawing a strategy picture, advises this excerpt from Harvard Business Review. Here’s how Southwest Airlines found “The Big Picture.”

Content: Article | Authors: Renée Mauborgne, W. Chan Kim | Source: Harvard Business School (HBS) Working Knowledge | Subject: Strategy