A Blue Ocean Compass for Your Post-Covid Strategy

Four questions to help you rethink industry logic and existing practices to prepare for a powerful comeback.

Want to Create a Blue Ocean? Avoid These Six Red Ocean Traps

Firms trying to tap into new markets for growth often fall into the traps of putting resources into wooing existing customers and investing heavily in value-added offerings. But this won’t get them to blue oceans.

Editor’s Note: I generally think Blue Ocean is well-marketed strategy hype more than real, practical strategic insight and many of the examples and points made in this article reinforce that … [ Read more ]

How to Develop and Select Your New Leadership Profiles

The Blue Ocean Leadership Grid can be used to identify what leadership acts and activities should be eliminated, reduced, raised, and created in pursuit of high impact at low cost.

How to See Your Current Leadership Reality

Without a common understanding of where leadership stands today and is falling short, a forceful case for change cannot be made.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Kim and Mauborgne’s blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike “red oceans,” which are well explored and crowded with competitors, “blue oceans” represent “untapped market space” and the “opportunity for highly profitable growth.” The only reason more big companies don’t set sail for them, they suggest, is that “the dominant focus of … [ Read more ]

NTT DoCoMo i-mode: Creating a solution for the masses

The Internet: wow, what a great concept! And wouldn’t it be even better if you could access it from your mobile phone? Kouiji Ohboshi, chairman of the Japanese telephone giant, NTT DoCoMo, thought so. But back in the early days of 1999, it seemed that few others agreed. In this story of a contrarian business leader, Professors W. Chan Kim, Renée … [ Read more ]

Your Company Strategy – in Pictures

Preparing a company strategy can bury you in data. Make it easier by drawing a strategy picture, advises this excerpt from Harvard Business Review. Here’s how Southwest Airlines found “The Big Picture.”