Firms trying to tap into new markets for growth often fall into the traps of putting resources into wooing existing customers and investing heavily in value-added offerings. But this won’t get them to blue oceans.
Editor’s Note: I generally think Blue Ocean is well-marketed strategy hype more than real, practical strategic insight and many of the examples and points made in this article reinforce that opinion. Still, I know many have bought into the hype and if you are one, do read this.
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