Want to Create a Blue Ocean? Avoid These Six Red Ocean Traps

Firms trying to tap into new markets for growth often fall into the traps of putting resources into wooing existing customers and investing heavily in value-added offerings. But this won’t get them to blue oceans.

Editor’s Note: I generally think Blue Ocean is well-marketed strategy hype more than real, practical strategic insight and many of the examples and points made in this article reinforce that opinion. Still, I know many have bought into the hype and if you are one, do read this.

Like this content? Why not share it?
Share on FacebookTweet about this on TwitterShare on LinkedInBuffer this pagePin on PinterestShare on Redditshare on TumblrShare on StumbleUpon

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.