While commodities are fungible, goods are tangible, services are intangible, experiences are memorable and transformations are effectual. All other economic offerings have no lasting consequence beyond their consumption.
Content: Quotation
Authors: B. Joseph Pine II, James H. Gilmore
Source: MarketingProfs
Subjects: Economics, Experience
Authors: B. Joseph Pine II, James H. Gilmore
Source: MarketingProfs
Subjects: Economics, Experience
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