Brand Channel

This site (brought to us by Interbrand, an international branding consultancy) bills itself as the “only online exchange about branding.” Read some brand-focused papers. Debate brand issues (at time of our visit the debate was over Local vs. global brands, who will win?). Check out Webwatch to see some of the best and worst examples of digital branding. Check out the weekly Brand Profile – an ongoing series of the history behind selected brands. Cruise through the book reviews. Find a branding conference or some online training. Find a branding job (and/or see some of the who’s who in the field). Brush up on branding terms with their glossary.

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