Brand Finance offers companies an impressive accounting methodology for calculating brand valuation. Investments into brand generate a combination of increased sales, improved competitive positioning and increased asset value. The valuation of the brand asset is essential to help guide levels of brand investments. This should be of particular interest to those companies that can benefit from having the brand value reflected on the balance sheet. This site features articles and publications that provide a well-rounded overview as well as more detailed information on accounting methodologies. [WDFM Annotation]
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