Brand Warfare: 10 Rules for Building a Killer Brand [Archive.org URL] Apr 20, 2001 / Comment / 42 views / / Favorite 0 Content: Book Authors: David F. D’Alessandro, Michele Owens Subject: Marketing / SalesLike this content? Why not share it?Post navigation← Previous postUsing the Web for Project CollaborationNext post →Wired Schools StatisticsMore Related PostsThe 4Ps Are a No-Brainer, But the 4Ms Are Crucial to Executing Marketing PlansA New Framework for Going ViralHow to Use the Value Proposition Canvas to Attract More CustomersMillennials and beyondMichael Harris There Are No CommentsClick to Add the First »Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment *Name * Email * Website Receive a monthly newsletter of new content added (no spam)Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.