Brand Warfare: 10 Rules for Building a Killer Brand [Archive.org URL] Apr 20, 2001 / Comment / 43 views / / Favorite 0 Content: Book Authors: David F. D’Alessandro, Michele Owens Subject: Marketing / SalesLike this content? Why not share it?Post navigation← Previous postUsing the Web for Project CollaborationNext post →Wired Schools StatisticsMore Related PostsSix Steps to More Effective Marketing MeasurementMatt LernerMatt LernerThe 4Ps Are a No-Brainer, But the 4Ms Are Crucial to Executing Marketing PlansA New Framework for Going Viral There Are No CommentsClick to Add the First »Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment *Name * Email * Website Receive a monthly newsletter of new content added (no spam)Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.