Great brands have fanatical followers who can insure the brand endures. Make sure your biggest fans don’t become your greatest enemies.
Content: Article
Authors: Allen G. Baum, Bradley T. Wolfsen, Horacio D. Rozanski
Source: strategy+business
Subject: Marketing / Sales
Authors: Allen G. Baum, Bradley T. Wolfsen, Horacio D. Rozanski
Source: strategy+business
Subject: Marketing / Sales
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