C.K. Prahalad [Archive.org URL]

In my previous book, I said that top management and employees are disconnected. That is still true-in fact, if you look at all the scandals, it’s because the disconnect became even larger in the last ten years. This book says that there’s a huge disconnect between all managers in multinational companies-not just senior managers-and 5 billion potential consumers. Because we don’t see poor people, we don’t know how they live.

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