CRM Market Predictions
CRM Statistics
CRM Will Provide A Strategic Focus
Short article highlighting growing strategic importance of Customer Relationship Management (CRM) and the results of a Cap Gemini/IDC study on the matter
Content: Article | Author: Charles Trepper | Source: InformationWeek | Subject: Customer Related
Email Marketing Effectiveness
Tasty spam?
If companies served up e-mail right, consumers would beg for it, says Hans Peter Brøndmo, founder of Post Communications.
Content: Article | Author: Lydia Lee | Source: salon.com | Subjects: Customer Related, Marketing / Sales
Western Europe’s CRM Market Projection
Customer Acquisition Costs
Creating Customer Value Through Industrialized Intimacy
Too many service enterprises are mired in one of two extreme paradigms of service: the skilled servitude model or the service factory model. Your customers demand the best of both approaches — high-quality, intimate service at low service-factory costs. Can you possibly satisfy them?
Increasingly, the answer today is yes. Service companies that are able to integrate information technology effectively into their delivery processes are … [ Read more ]
Content: Article | Authors: Garrett van Rysin, Peter Kolesar, Wayne Cutler | Source: strategy+business | Subjects: Customer Related, Strategy
Customer Relationship Management: Divide and conquer
The most profitable companies are those that make the smartest decisions about allocating resources among marketing, sales and service efforts, according to a new study. The research also reveals which specific investments in attracting and retaining customers have the most impact.
Content: Article | Authors: Mark T. Wolfe, Stephen F. Dull, Timothy Stephens | Source: Outlook Journal (Accenture) | Subjects: Best Practices, Customer Related