The Modern Language Association Language Map: A Map of Languages in the United States
The Modern Language Association (MLA) “Language Map uses data from the 2000 United States census to display the locations and numbers of speakers of thirty languages and seven groups of less commonly spoken languages.” The site features maps with data displayed by county or ZIP code. “Visit the Data Center for information about numbers of speakers of languages in a specific … area … or … [ Read more ]
Content: Online Resource | Source: Modern Language Association (MLA) | Subject: Demographics
Traditionalists to Technophiles: Diverse Mobile Phone Usage
Best and Worst Test Markets
Acxiom offers a list of the top 150 metropolitan areas that have been ranked from best to worst as test markets. The rankings are based on how closely the population of the metropolitan area “mirrors” the characteristics of the U.S. consumer population as a whole.
Content: Online Resource | Source: Acxiom | Subjects: Demographics, Marketing / Sales
The New Networks
Are Blogs Ready for Prime-Time?
Going for Brokers
This article examines the phenomenon of white entrepreneurs and business owners operating in central city locations. The authors’ suggestion: social brokers – institutions and individuals that can bridge the gaps between minority neighborhoods and non-minority business people – can help facilitate growth, profits, and development.
Content: Article | Authors: Gregory B. Fairchild, Jeffrey A. Robinson | Source: STERNbusiness (NYU) | Subjects: Demographics, Social Responsibility (ESG)
Debit Card Users Wary of Debt
Affluent Earn Top Spot for Net User Growth
Kids Dig Mobiles and Money
Creating, Contributing Content Catching On
Distribution of Consumption Trends in U.S.
Girl Gamers Grow Up
How ‘Gen X’ Managers Manage
Generation X managers are different from those in the baby boom generation. They are more skeptical, cooler and have different values. The way to get this independent group to perform is to make them understand.
Content: Article | Author: Jay A. Conger | Source: strategy+business | Subjects: Demographics, Organizational Behavior
Financial Education Starts at Home
The similar economic position of parents and children is partly determined by how well parents teach their children to save.
Content: Article | Authors: Erik Hurst, Kerwin Kofi Charles | Source: Capital Ideas | Subjects: Demographics, Economics
New Luxury Market
Using Credit Cards in the US
Habla Español? Your Company Will Soon Have to Do That
As 38 million Hispanics have emerged as the largest minority in the U.S., Corporate America is taking notice. Advertising to Latino consumers is on the rise among companies selling everything from cars to financial services to ethnic foods. Wharton professors and other experts point out, however, that while some campaigns have succeeded, errors and missed opportunities still mark many efforts aimed at marketing to Hispanics. … [ Read more ]
Content: Article | Source: Knowledge@Wharton | Subjects: Demographics, Marketing / Sales