As 38 million Hispanics have emerged as the largest minority in the U.S., Corporate America is taking notice. Advertising to Latino consumers is on the rise among companies selling everything from cars to financial services to ethnic foods. Wharton professors and other experts point out, however, that while some campaigns have succeeded, errors and missed opportunities still mark many efforts aimed at marketing to Hispanics.
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Good refresher on the Ansoff matrix and its relevance to business