187 Posts Found

Can You Afford Not To? Throughout the world, Muslims are becoming increasingly active as investors and manufacturers, bankers and traders, competitors and suppliers, and becoming real partners in a global economic system. Muslims comprise one of the fastest growing consumer markets in the world and, hence, represent a major growth opportunity for businesses around the world.

Content: Article | Authors: Dirk Buchta, Martin Walker, Tracey Reuter | Source: Kearney | Subjects: Demographics, International, Miscellaneous

Facing saturation and cutthroat competition in long-established markets, many multinational companies are seeking new markets. Yet until recently, they have largely ignored the more than 5 billion low-income consumers, thinking these consumers have no money to spend or are impossible to reach. Now several companies are disproving these perceptions.

Content: Article | Authors: Peter Pfeiffer, Sven Massen, Ulrich Bombka | Source: Kearney | Subjects: Demographics, International, Strategy

Generations at Work is intended to help you bridge the gap or, more accurately, gaps between people of different ages who work at your company. What’s so vexing about the workplace is that four different groups are vying for roles and recognition. There are the veterans, boomers, Xers, and the nexters. The people in each cohort, the book argues, have more in common than just … [ Read more ]

Content: Book | Authors: Bob Filipczak, Claire Raines, Ron Zemke | Subjects: Demographics, Human Resources, Management, Organizational Behavior

A new book on workplace tensions among four generations — veterans, boomers, Xers, and nexters — explains why it’s so difficult for all of us to get along. So do you have a problem with that?

Content: Related Content | Author: Katharine Mieszkowski | Source: Fast Company | Subjects: Demographics, Human Resources, Management, Organizational Behavior

At this useful site you can enter any U.S. ZIP code to get the following stats:
* Education levels
* Income
* Occupation
* Marital Status
* Age/Gender/Race Demographics
* Stability/Newcomer Appeal

You can also see how the zip code compares to neighboring zip codes or you can enter up to 20 other zip codes to do a custom comparison.

Editor’s Note: The data comes from … [ Read more ]

Content: Online Resource | Source: ZIPSkinny.com | Subjects: Demographics, Market Research

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We’ve studied older workers to death. How come we know so little about them?

Content: Article | Author: Mary Young | Source: Across the Board (ATB) | Subjects: Demographics, Human Resources

The International Data Base (IDB) is a computerized source of demographic and socioeconomic statistics for 228 countries and areas of the world. The IDB combines data from country sources (especially censuses and surveys) with IPC’s estimates and projections to provide information dating back as far as 1950 and as far ahead as 2050. Because the IDB is maintained at IPC as a research tool in … [ Read more ]

Content: Online Resource | Source: U.S. Census Bureau | Subjects: Demographics, International

The world’s wealthiest countries will need to save more and increase their capital efficiency or they risk lowering their standard of living.

Content: Article | Authors: Diana Farrell, Sacha Ghai, Tim Shavers | Source: McKinsey Quarterly | Subjects: Demographics, Economics

Word-of-mouth-driven consumers – consumers who both listen to and spread purchase-related word of mouth – present a challenge to marketers. These online consumers don’t earn much, but they spend more than other online consumers, making them an attractive target for marketers. They feel strongly about how they shop, but their attitudes toward loyalty, pricing, and advertising are contradictory. How do marketers harness these word-of-mouth-driven consumers? … [ Read more ]

Content: Article | Author: Carrie A. Johnson | Source: Forrester Research | Subjects: Demographics, Marketing / Sales

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How will you find the new generation of US millionaires? By getting to know today’s millionaires. With their distinct attitudes and motivations, they foreshadow the millionaires of the future.

Content: Article | Authors: Bill Doyle, Ekaterina O. Walsh, Ph.D., Jeremy Sweeney | Source: Forrester Research | Subject: Demographics

“Valuable, hard-to-find data about demographic trends, marketer spending, Hispanic media and leading Hispanic agencies.” Includes data about top advertisers and brands, leading radio formats and television markets, and demographics.

Content: Article | Source: Advertising Age | Subjects: Demographics, Marketing / Sales

Advertisers pay a premium to reach Generation Xers. The question is why…

Editor’s Note: this article is part of an entire STERNBusiness issue, written back in 1999 – you can find this article on page 22; the other articles are all focused on the entertainment industry which may be of interest to you but the articles themselves are of little learning value…

Content: Article | Authors: David F. Poltrack, Henry Assael | Source: STERNbusiness (NYU) | Subjects: Demographics, Marketing / Sales | Industry: Advertising

With hit products like no-wrinkle shirts and designer mints, some businesses are profiting from an updated form of mass marketing. A Harvard Business Review excerpt.

Content: Article | Authors: Brian A. Johnson, Paul F. Nunes, R. Timothy S. Breene | Source: Harvard Business School (HBS) Working Knowledge | Subjects: Demographics, Marketing / Sales