Beware of Dissatisfied Consumers: They Like to Blab

When consumers have a bad shopping experience, they are likely to spread the word, not to the store manager or salesperson, but to friends, family and colleagues. Overall, if 100 people have a bad experience, a retailer stands to lose between 32 and 36 current or potential customers. These are some of the conclusions of The Retail Customer Dissatisfaction Study 2006, conducted by The Jay … [ Read more ]

Credibility Of Analysts

Do tech vendors wield influence over IT research? You bet–but how much is a matter of perspective.