Post-Merger Integration: How Novartis Became No. 1

Once the deal is done, the hard work begins of integrating people, processes and systems, on a global basis.

How the National Basketball Association put the bounce in basketball

Once a purely American sport, basketball has been transformed by the N.B.A. into a global phenomenon. What marketing lessons does the N.B.A. teach? If you promote it, the fans will come.

Conceptual Re-engineering at Nissan

Robert J. Thomas, president and chief executive at Nissan, took time out to asses what he knew about the car business and where it is going. The result has been a radical rethinking of the business. Nissan is now in the midst of a major sea of change, entailing an internal shift from a business with a manufacturing mind-set to a marketing-oriented company that puts … [ Read more ]

How Novell Manages its Reseller Channel

How does a company turn its reseller channel into a source of competitive advantage? It requires balancing the objectives of its resellers with its own.