Scanning the Scanner Horizon
What Do Asian Mobile Phone Users Want, Have?
Abortion Decisions
The MP3 Economy – How labels and artists divvy up your MP3 dollar
Liquid Crystal Displays (LCD) Market
The Porn Market
E-Business Software Rebounds
Training Spending Steady, E-Learning Growing
As E-Mail Volume Grows, So Does Need to Archive
Pricing MMS in Europe
Wafer Revenue Up In 2002
PVRs Are in Less Than 4% of Homes
New and Used Online Book Purchases
And Now a Few Words From Me : Advertising’s Leading Critic Lays Down the Law, Once and For All
As the advertising industry’s Dave Barry, Garfield has written the influential ad criticism column “AdReview” for Ad Age for 17 years and is cohost of NPR’s On the Media. His first book, aimed at advertising pros, is a brazenly funny take on the industry practices that Garfield loves to hate. “Most advertising is unnecessarily terrible,” he writes, proceeding to enumerate the reasons why: a misguided … [ Read more ]
Content: Book | Author: Bob Garfield | Subjects: Advertising, Industry Specific | Industry: Advertising