Strategic Value Analysis for Competitive Advantage: An Illustration From the Petroleum Industry

Managers can do a far better job if they understand how each process they manage adds value. SVA is a tool for gaining that understanding.

Editor’s Note: this article will be most interesting to those who care about the oil & gas industry but the SVA concept seemed to me to be poorly elaborated and more useful as a hindsight analytical tool rather than a … [ Read more ]

Zantac (A&B)

The anti-ulcer market is one of the largest categories of prescription drugs in the pharmaceutical industry. Its history dates to 1976, when a US based pharmaceutical company SmithKline launched Tagamet. This Nobel prize-winning breakthrough drug quickly rose to become the largest-selling pharmaceutical product. As the incumbent, Tagamet seemed unshakeable, but with the introduction of its ‘me-too’ product Zantac, UK-based Glaxo managed to … [ Read more ]