Broadband and Advertising: That’s Entertainment
Broadband Service Providing Hassles
Feeling out Monthly Broadband Fees
US Businesses to Increase Telecommunications Spending 2002-2003
From direct to hybrid marketing: a new IBM go-to-market model
This case looks at how IBM has modified its selling structure to accomodate various changes in the IT market environment, specifically in the Italian market.
Content: Case Study | Authors: Alessandro Gandolfo, Franco Padelletti | Source: ManagementFirst | Subject: Industry Specific | Industry: Information Technology | Company: IBM
Metropolitan Area Ethernet Services Market
Worldwide App Server Market Reaches $1.18 Billion
U.S. Online Advertising Spending 1996-2003
Open-Enrollment Executive-Education Market
Games People Play
Households Tune in to Digital TV in Europe and the US
Consumers Dig Digital Cameras
Latin America Printer Market
Global Mobile Phone Sales
Data Network Service (DNS) Market in Latin America
Rhodex-Puguet S.A.
Rhodex-Puguet has long been a leader in the specialty chemicals market. Its success has been attributed to heavy investment in R&D, but lately, instead of producing innovative, new products, it’s having problems with missed deadlines, overworked staff and unclear expectations. So what does a firm do when it finds its R&D suddenly stands for Returns Declining? Professor Arnoud De Meyer challenges you to find the … [ Read more ]
Content: Case Study | Author: Arnoud De Meyer | Source: INSEAD | Subjects: Industry Specific, Strategy | Industry: Pharmaceutical | Company: Rhodex-Puguet S.A.
Essential Facts about the Computer and Video Game Industry
Smaller PC Companies Sell Big in 2001
Big Boosts in Broadband
Internet Advertising: Think Small, Grow Big
Article compares the growth of Internet advertising to its new-media predecessor, cable TV.
Content: Article | Author: David Simons | Source: Forbes | Subjects: Advertising, Industry Specific | Industry: Advertising