1659 Posts Found

Every company has to include technology. Technology is there to enable people. But I’ll tell you, what’s really important is people. An organization is designed to organize people and their work and their efforts. Almost all the things that we discuss as keys or imperatives can be enabled by technology, but they’re designed to help people perform. At the heart of this thinking is humanism, … [ Read more ]

Content: Quotation | Author: Chris Gagnon | Source: McKinsey Quarterly | Subjects: IT / Technology / E-Business, Organizational Behavior

Martech stacks provide the tools organizations need to determine marketing success at every potential touchpoint.

A well-built stack increases marketing effectiveness and generates tangible value. A convoluted stack increases complexity. But what makes martech stack creation so difficult is that so many solutions are available and no one tool or platform can handle every marketer’s need.

The key is knowing what other marketing functions can be digitized … [ Read more ]

Content: Article | Author: Ritu Kapoor | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales

Here are the most important considerations in online community strategy distilled into a quick reference visual – the Periodic Table of Community Strategy.

The table is structured around 10 categories: community strategy, community types, community management techniques, social media platforms, community platforms, community goals, community management roles, community membership roles, community governance, community checklists, and community member motivations.

Content: Article | Author: Michelle Goodall | Source: Guild | Subjects: IT / Technology / E-Business, Marketing / Sales

For capturing and retaining customers, the importance of a successful email marketing strategy is paramount. In fact, 81% of small and midsize businesses (SMBs) rely on email marketing as their primary customer acquisition channel, and 80% for customer retention.

But to make the most out of your email marketing goals, you need to align them with those of your business. How can you do that, and … [ Read more ]

Content: Article | Author: Jo Bell | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales

Email automation was sent from Marketing Heaven. Without it, drip campaigns and email sequencing would be nigh impossible, no matter what you are trying to achieve with it. Whether you’re a marketer, a lead-nurturer, or a sales pitcher, you know the value of email automation.

However, you can have too much of a good thing. In your quest for an easier working day, the steady drip-drip-drip … [ Read more ]

Content: Article | Author: George Rowlands | Source: MarketingProfs | Subjects: Customer Related, IT / Technology / E-Business, Marketing / Sales

It’s time to bring advanced analytics into the strategy room—here’s why.

Content: Article | Authors: Chris Mulligan, Nicholas Northcote, Sasha Vesuvala, Tido Röder | Source: McKinsey Quarterly | Subjects: IT / Technology / E-Business, Strategy

The Fourth Industrial Revolution changes the ‘who’, ‘whom’ and ‘what’ of corporate responsibility.

Content: Article | Author: N. Craig Smith | Source: INSEAD Knowledge | Subjects: IT / Technology / E-Business, Social Responsibility (ESG)

Which candidate should we hire? Who should be promoted? How should we choose which people get which shifts? In the hope of making better and fairer decisions about personnel matters such as these, companies have increasingly adopted AI tools only to discover that they may have biases as well. How can we decide whether to keep human managers or go with AI? This article offers … [ Read more ]

Content: Article | Author: Peter Cappelli | Source: Harvard Business Review | Subjects: Human Resources, IT / Technology / E-Business

Have our institutions become too complex to secure?

Content: Article | Authors: Richard Horne, Sean Joyce | Source: PwC | Subjects: Corporate Governance, IT / Technology / E-Business, Risk Management

[An] effective way to detect what [customer data] has leaked, and through which possible partner, is to pre-poison the data, sowing into it information that can provide a reference point in the case of a leak.

Content: Quotation | Author: Ariel Silverstone | Source: Fast Company | Subjects: Best Practices, IT / Technology / E-Business

Common misconceptions about cloud are holding companies back from capturing the full benefits available.

Content: Article | Authors: Isabelle Tamburro, Leandro Santos, Mark Gu, Rich Isenberg | Source: McKinsey Quarterly | Subject: IT / Technology / E-Business

Many organizations have spent decades understanding how to make trade-offs in their businesses, where the profit pools are, and the structure of their value chains. Digital changes all that. First, on an overarching level, digital currently destroys more economic value for incumbents than it creates. There are two main drivers. The first one is that digital creates transparency that allows a much higher percentage of … [ Read more ]

Content: Quotation | Author: Laura LaBerge | Source: McKinsey Quarterly | Subjects: IT / Technology / E-Business, Strategy, Trends / Analysis

Focus on six organizational elements to build a world-class data and insights capability in the post–COVID-19 world.

Content: Article | Authors: Amy Peirce, Anil Khurana, Roger Wery | Source: strategy+business | Subject: IT / Technology / E-Business

Shortsighted solutions to recurring problems—antipatterns—often sabotage a company’s transformation.

Content: Article | Authors: Kartikeya Swami, Sven Blumberg, Thomas Delaet | Source: McKinsey Quarterly | Subjects: IT / Technology / E-Business, Organizational Behavior

Yesterday’s data architecture can’t meet today’s need for speed, flexibility, and innovation. The key to a successful upgrade—and significant potential rewards—is agility.

Content: Article | Authors: Antonio Castro, Henning Soller, Jorge Machado, Matthias Roggendorf | Source: McKinsey Quarterly | Subject: IT / Technology / E-Business

We make decisions every day about who we hire, how we deploy them, what teams we put them in, what we have them working on. Then we sit in judgment of their performances. Every one of those decisions can be made better with data. Not all those decisions are equally important, so you don’t have to bring it to bear in all of them, but … [ Read more ]

Content: Quotation | Author: Bill Schaninger | Source: McKinsey Quarterly | Subjects: Human Resources, IT / Technology / E-Business

Wouldn’t it be useful if you had a checklist to make sure your search engine optimization (SEO) is Web-worthy in 2019—kinda like the massive checklists that airplane pilots have to make sure the plane takes off, gets to where it’s supposed to, and lands safely?

Now you do: a comprehensive SEO checklist from LeapFroggr, a mobile app and software development firm.

The massive infographic covers major components … [ Read more ]

Content: Article | Author: Vahe Habeshian | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales

Algorithms have taken a lot of heat recently for producing biased decisions. Should we be outraged by bias reflected in algorithmic output? Yes. But the way organizations respond to their algorithms determines whether they make strides in debiasing their decisions or further perpetuate their biased decision making.

Content: Article | Author: Jennifer M. Logg | Source: Harvard Business Review | Subjects: Human Resources, IT / Technology / E-Business

Companies gather and analyze data to fine-tune their operations, whether it’s to help them figure out which webpage design works best for customers or what features to include in their product or service to boost sales. Marketers, in particular, use data analytics to answer questions like this: To put people in a shopping mood, is it better to make the webpage banner blue or yellow? … [ Read more ]

Content: Article | Authors: Christophe Van den Bulte, Ron Berman | Source: Knowledge@Wharton | Subjects: IT / Technology / E-Business, Marketing / Sales

Today’s technology platforms are not just new versions of legacy systems. They allow you to design a completely new digital enterprise — as long as you follow these guidelines. For more insight, see “A Guide to Modernizing Your Company’s Technology.”

Content: Article | Authors: Leon Cooper, Milan Vyas | Source: strategy+business | Subject: IT / Technology / E-Business