155 Posts Found

As web marketers seek new ways to boost conversion rates and improve their visitors’ site experience, interest in multivariate testing is on a feverish rise. But those unfamiliar with the techniques are often unclear about where to start, or how to ensure success.

Content: Article | Author: Eric J. Hansen | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Market Research, Marketing / Sales

Today, the product choices available to consumers are more numerous than ever, and competition for customers is downright fierce. In this environment it is extremely difficult for products to standout. So, what can a company do to enhance the competitiveness of its products?

One thing is certain: relying on old methods for maximizing a product’s competitiveness is no longer sufficient. The key to offering highly competitive … [ Read more ]

Content: Article | Author: Charles F. Goetz | Source: Knowledge@Emory | Subjects: Market Research, Marketing / Sales

So many products, so many brands, so many prices – consumers today are almost blinded by all the choices at the supermarket. Marketers draw consumers’ eyes to their products through point-of-purchase (P-O-P) marketing. Researchers use eye-tracking studies to measure how successful marketers are at zoning consumers in on their products on the store shelves. Scott Young and Professors Pierre Chandon and Wesley Hutchinson examine the … [ Read more ]

Content: Article | Authors: J. Wesley Hutchinson, Pierre Chandon, Scott H. Young | Source: INSEAD Knowledge | Subjects: Market Research, Marketing / Sales

If you handle pay-per-click (PPC) advertising, this is your ultimate reconnaissance tool. Use it to find out how much is being spent on PPC advertising by category or industry… or you may prefer to drill down and discover how much a competitor is spending per day on PPC, plus the number of clicks their site is receiving per day, the average position of their ad … [ Read more ]

Content: Online Resource | Subjects: Competitive Intelligence, Market Research, Marketing / Sales

What are your customers thinking? Wouldn’t it be great to identify what they want in a product or service? Business owners understand the value of market research for uncovering customer needs and desires, yet the cost is often prohibitive for companies on a small budget, where research is considered too expensive and time-consuming.

According to author Lloyd Corder, a seasoned marketing research strategist, you can conduct … [ Read more ]

Content: Book | Author: Lloyd Corder | Subjects: Market Research, Small Business

At this useful site you can enter any U.S. ZIP code to get the following stats:
* Education levels
* Income
* Occupation
* Marital Status
* Age/Gender/Race Demographics
* Stability/Newcomer Appeal

You can also see how the zip code compares to neighboring zip codes or you can enter up to 20 other zip codes to do a custom comparison.

Editor’s Note: The data comes from … [ Read more ]

Content: Online Resource | Source: ZIPSkinny.com | Subjects: Demographics, Market Research

Hearing the Voice of the Market provides a detailed plan that enables managers throughout the organization to make more frequent and better use of market information. The book shows managers how to develop the two capabilities that distinguish the successful, market-oriented firm–competent curiosity, and competent knowledge use. The two are closely linked: inadequate information cannot be used well, and sound information is wasted if it … [ Read more ]

Content: Book | Authors: Gerald Zaltman, Vincent P. Barabba | Subjects: Management, Market Research

This book has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research.

Content: Book | Authors: Dawn Iacobucci, Gilbert A. Churchill | Subject: Market Research

Researchers have found that “those with negative opinions of [a] product were likely to become even more negative if asked to participate in a group discussion.” Marketers beware this truth in the age of MySpace, blogging and general hyper communication!

Content: Article | Author: Jessica Stillman | Source: BNET | Subjects: Market Research, Marketing / Sales

There are many ways you can conduct market research, and each of the various methods has its own benefits and drawbacks. So which is the best method for you? This will depend on many factors, among them the type of information you are seeking and your research budget. Below are tips to help you carry out the most meaningful and cost-effective research project possible for … [ Read more ]

Content: Article | Source: BNET | Subject: Market Research

Looking for a marketing chart to make a point? Marketing Charts can best be described as a topic-specific directory for marketing charts. It’s categorized in two ways:
1. By major media formats, such as television, print, interactive, etc.; and
2. By topic, with dozens to choose from ranging from affiliate marketing to youth.

Explore any category and you will find the latest … [ Read more ]

Content: Online Resource | Sources: MediaBuyerPlanner LLC, Watershed Publishing LLC | Subjects: Market Research, Marketing / Sales

At this site, you can search for any URL and get demographic and psychographic metrics for that site’s audience, including age, gender and income level and (when available) keywords that audience tends to use to get to sites like the one you are looking at. To get this information, Quantcast partners with online publishers, advertising networks, etc. for anonymous user information, such as that of … [ Read more ]

Content: Online Resource | Source: quantcast | Subjects: Market Research, Marketing / Sales

Like it or not, although market researchers often develop a solid understanding of the jobs that customers are trying to do, the primary language through which the nature of the opportunity must be described in the resource allocation process is the language of market size. Asking marketers to understand this concept is not the solution to the problem-because whether it is called “marketing myopia” or … [ Read more ]

Content: Quotation | Source: CIO Magazine | Subjects: Customer Related, Market Research

Marketing practitioners regard forecasting as an important part of their jobs. This paper discuss methods to forecast demand.

Content: Article | Authors: J. Scott Armstrong, Kesten C. Green | Subjects: Management, Market Research

So you need to develop new products or services. And several questions puzzle you.
* Which new product ideas should you develop?
* What features should you include?
* What positioning messages should you use?
* What marketing tactics will be effective?
* How do you raise chances for success and reduce risk?

These questions continually challenge product, marketing, and … [ Read more ]

Content: Article | Author: Henk Hoets | Source: Hendriks Research | Subjects: Market Research, Marketing / Sales

The Market Research Portal (MRP) offers a host of online resources and research related articles being highly relevant to market research buyers, researchers, newcomers to the industry, students and individuals with an interest in the market research industry. Topics include:
– Market Research Jobs
– Market Research Suppliers
– Question and Answer Forum
– Marketing Research News
– Library of Research Articles
– Market … [ Read more ]

Content: Online Resource | Author: Danny Sims | Source: Market Research Portal | Subject: Market Research

Mohanbir Sawhney’s thought leadership in the marketing arena continues with this ManyWorlds’ exclusive presentation. The basis for this 52 slide presentation is in exploring how a corporation can transform its research organization from “producing research” to “generating insights”. By asking some fundamental questions about the nature of insights and the process that produce them, we are taken on an exploration through the definition, creation and … [ Read more ]

Content: Article | Author: Mohanbir Sawhney | Source: ManyWorlds | Subjects: Market Research, Marketing / Sales

A list of over 650 common and uncommon marketing research words and phrases.

Content: Online Resource | Source: Quirk’s Marketing Research Review | Subjects: Market Research, Reference / Search

DSS has gathered some of the more useful market research tools (Sample Size Calculator, Sample Error Calculators, Statistical Power Calculator) here, along with some general research white papers and Internet resources.

Content: Online Resource | Source: DSS Research | Subjects: Market Research, Statistics

This site offers useful resources for anyone involved in, or with any interest in the marketing research field. Includes:
– Market Research Roundtable
– Industry Events Calendar
– Research Company Directory
– Employment Board
– Research Software Archive
– Market Research Calculators
– Market Research Library
– Legislative Watch
– News & Stock
– Palm OS Software
– Web-Survey Tutorial

Content: Online Resource | Source: Venture Data LLC | Subjects: Market Research, Reference / Search