155 Posts Found

arket segmentation has become a popular topic in marketing, marketing research and strategic planning. Market segmentation allows sellers to identify unique segments in the market so that they can tailor product features, services, distribution, pricing, and marketing communication messages specifically to each segment. Segmentation research allows sellers of products and services to quantify the sizes and potential economic/volumetric opportunities of the segments, describe the composition … [ Read more ]

Content: Article | Source: MarketVision Research | Subjects: Market Research, Marketing / Sales

Writing an effective questionnaire is not a task for novices. At the very least, it requires an understanding of four basic issues:
1. Considering the differences between a questionnaire that respondents fill out themselves and one that a professional interviewer administers
2. Knowing what questions should be asked early on in the questionnaire, in the middle, and toward the end
3. Understanding how to phrase … [ Read more ]

Content: Article | Author: Robert J. Kaden | Source: MarketingProfs | Subjects: Market Research, Marketing / Sales

How much is your company worth? If you own a piece of a public company, you can pick up a newspaper every morning and see how your business is trading. But if you own part or all of a private company, there are very few places you can turn for similar information. To help you, Inc. and Inc.com have partnered with Business Valuation Resources to … [ Read more ]

Content: Online Resource | Sources: Business Valuation Resources, Inc. Magazine | Subjects: Finance, Market Research

Thousands of entrepreneurs and small businesses suffer from not understanding their customers. They don’t what they are doing right that causes customers to come to them. And, importantly, they don’t know why customers choose to shop a competitor instead. Essentially, they lack a clear understanding of the needs of their customers and prospects which, if exploited, would assuredly grow their business. Often ego or downright … [ Read more ]

Content: Book | Author: Robert J. Kaden | Subjects: Market Research, Marketing / Sales

IBISWorld Industry data covers over 680 Industries in the United State’s economy. To obtain an overview of the industry you are interested in, select your specific industry from the alphabetical list or choose an industry category from the list below. Basic information is provided free of charge and more complete reports can be purchased

Content: Online Resource | Source: IBISWorld | Subjects: Market Research, Reference / Search

After conducting thousands of marketing research studies and asking hundreds of thousands of questions, the author has come to understand one thing: There are no bad questions, only irrelevant ones.

In other words, the majority of questions asked are irrelevant. That is, they don’t result in answers that lead to actions.

Content: Article | Author: Robert J. Kaden | Source: MarketingProfs | Subject: Market Research

BizMiner provides fee-based industry analysis on 16,000 lines of business in over 3,000 US locations – perfect for business plans, marketing research, benchmarking and valuations.

Content: Online Resource | Source: The Brandow Company | Subjects: Industry Specific, Market Research

First Research delivers critical knowledge sales tools to equip sales and marketing professionals with the targeted understanding needed to engage key prospects and deepen customer relationships.

Our Industry Profiles are designed to deliver the industry knowledge and industry analysis that generates an understanding of the challenges and opportunities facing your prospects and customers. Our easy-to-use, easy-to-comprehend Industry Profiles and market research give you an advantage over … [ Read more ]

Content: Online Resource | Source: First Research Inc. | Subjects: Industry Specific, Market Research

Most new products fail and most high-volume marketing campaigns generate slim returns. Companies trip up when they try to estimate customer demand through weak market research, extrapolation from the past, or plain instinct. Fortunately, the science of discrete choice modeling is a powerful antidote to ignorance. It allows companies to estimate demand and know exactly how and why customers will make decisions, minimizing the business … [ Read more ]

Content: Article | Authors: Eric Almquist, Martin Kon, Wolfgang Bock | Source: Mercer Management Journal | Subjects: Market Research, Marketing / Sales

If you’ve ever agonized over whether it’s the right time to replace an old gadget with a spiffy new model-knowing that the new one may well become obsolete in a few months-you probably have an inkling of the kinds of decisions high-tech marketers must make in planning their products. And if you’re marketing such products yourself, you probably have puzzled over when to time each … [ Read more ]

Content: Article | Authors: Sang-Hoon Kim, V. “Seenu” Srinivasan | Source: Stanford University | Subjects: Market Research, Marketing / Sales

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Several studies have shown that asking people questions about their intentions leads them to overstate the likelihood that they will engage in a certain behavior; more surprisingly, it appears that simply asking the questions can actually change people’s behavior.

This phenomenon, termed the “mere-measurement effect,” is explored by Patti Williams, the James G. Campbell, Jr. Memorial Term Assistant Professor of Marketing at the Wharton School, … [ Read more ]

Content: Article | Authors: Gavan J. Fitzsimons, Lauren G. Block, Patti Williams | Subject: Market Research

Important though it is, market research is often a misunderstood – and misused – discipline. Rather than enlightening, it sometimes confuses and misleads. It’s often hijacked by talented technicians who focus so much on the methods that they lose sight of the purpose.

Content: Article | Author: Alan Yu | Source: TheWorkingManager.com | Subject: Market Research

Most market research, while useful in traditional marketing contexts, is inappropriate and misleading for strategy development; it is the wrong data collected for a different purpose and therefore answers the wrong questions. Traditional market research targets current customers with questions about marketing and tactical issues, usually with the goal of incremental improvements.

If customers could tell us what a strategy should be, there would be little … [ Read more ]

Content: Quotation | Source: Mercer Management Journal | Subjects: Customer Related, Market Research

OTEA conducts a comprehensive program of data development, dissemination, and research and analysis on international and domestic trade and investment issues to support trade promotion and trade policy responsibilities of Trade Development, International Trade Administration, Department of Commerce and U.S. Government organizations and officials. This site makes the results of that work available to the public.

Content: Online Resource | Source: OTEA | Subjects: Market Research, Trade

Find a wealth of useful market research on this site. Search fields include:
Industry
Sector
Region
Country
Report Type
Date
Keyword

Content: Online Resource | Source: U.S. Commercial Service | Subjects: Industry Specific, Market Research

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Market research reports are the mainstay of this research portal and cover a range of industries, from pharmacogenomics to pet food and from carbon black to wireless LAN. The reports are current and, although they come with a price tag, many also offer a free précis. Visitors to the site may either choose from a keyword search or select a subject from the menu provided … [ Read more ]

Content: Online Resource | Source: Global Information Inc. | Subject: Market Research

Neuromarketers have retooled an old scientific machine to literally get in the heads of consumers and target the precise location of “cool.”

Content: Article | Source: Red Herring | Subjects: Market Research, Marketing / Sales

How many people do you need to survey in order to generate a meaningful result? This Sample Size Calculator will help you find out. Let’s say you have 10,000 customers and you’d like to determine with a 95% confidence level how they will react to your new pricing plan, with a confidence interval of 4% (meaning results will be indicative, plus or minus 4%, of … [ Read more ]

Content: Online Resource | Source: Creative Research Systems | Subjects: Market Research, Statistics