Discounts, Contests Drive Online Promos
Ad Agencies Thrive on Digital Revenue
In-Theater Ad Spending Grows
Truth, Lies and Advertising: The Art of Account Planning
Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity–an approach that gains access to consumers’ hearts and minds, develops ongoing relationships … [ Read more ]
Content: Book | Author: Jon Steel | Subjects: Advertising, Market Research, Marketing / Sales
Search Engine Marketing (SEM) Market
PubMatic AdPrice Index
The 12 Kinds of Ads
Slate offers an overview of 12 kinds of advertisements with accompanying video illustrations.
Content: Article | Source: Slate | Subjects: Advertising, Marketing / Sales | Industry: Advertising
Out-of-Home (OOH) Ad Market
Emotional Stimuli Can Influence Financial Risk-Raking
Can a picture of a pretty woman actually boost sales for a car—or a motorcycle? According to a recent study, erotic images can stimulate a portion of the brain in heterosexual males that is associated with anticipation of reward.
Content: Article | Author: Brian Knutson | Source: Stanford University | Subjects: Advertising, Marketing / Sales, Organizational Behavior