The 36 Biggest Mistakes Salesmen Make and How to Correct Them
Content: Book | Author: George N. Kahn | Subject: Marketing / Sales
Guerrilla Marketing Online Weapons: 100 Low-Cost, High-Impact Weapons for Online Profits…
Content: Book | Authors: Charles Rubin, Jay Conrad Levinson | Subject: Marketing / Sales
Electronic Marketing
Content: Book | Author: Margo Komenar | Subject: Marketing / Sales
The Internet Marketing Plan: A Practical Handbook for Creating, Implementing and Assessing Your Online Presence
Content: Book | Author: Kim M. Bayne | Subject: Marketing / Sales
Marketing Online: Low-Cost, High-Yield Strategies for Small Businesses & Professionals
Content: Book | Author: Marcia Yudkin | Subject: Marketing / Sales
Marketing Online for Dummies (For Dummies)
Content: Book | Authors: Bud E. Smith, Frank Catalano | Subject: Marketing / Sales
The End of Marketing As We Know It
Content: Book | Author: Sergio Zyman | Subject: Marketing / Sales
Permission Marketing: Turning Strangers into Friends, and Friends into Customers
Content: Book | Subject: Marketing / Sales
Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big
Content: Book | Authors: Glenn Rifkin, Sam Hill | Subject: Marketing / Sales
1001 Advertising Tips
Content: Book | Author: Luc Dupont | Subject: Marketing / Sales
Career Guide to Industries
Provides information on available careers for 47 industries; Industries are broken into 7 sectors, each containing several overviews. Each career guide includes the same sections: Significant Points, Nature of the Industry, Working Conditions, Employment
Content: Online Resource | Source: Bureau of Labor Statistics | Subjects: Career, Market Research
A Matter of Metrics: Using Web Data to Improve Sales Performance
Author says Netcos do a poor job tracking performance; mgrs should look at amt of traffic to site; rate visitors are converted to buyers; frequency buyers return for purchases; and if buyers spend more when they come back (free registration req’d)
Content: Article | Source: Knowledge@Wharton | Subject: Marketing / Sales
Channel Your Energy
In this age of increasing product parity, the race goes to the swift. Article talks about focusing on five types of channel speed.
Content: Article | Source: TeleDotCom | Subject: Marketing / Sales
The Big Squeeze
As competition forces companies onto the Web, business partners–resellers, retailers, distributors, dealers, and even internal sales forces–are sometimes pushing back. Channel conflict, aka disintermediation, is turning into a battleground.
Content: Article | Source: InformationWeek | Subject: Marketing / Sales
Gear Up for Rapid Multichannel
Winning companies use multiple routes to market to create an interlocking network of sales and service channels to rapidly deploy resources to sell and service customers according to what each customer needs and values
Content: Article | Authors: Marc Metzner, MarK Donnolo | Source: tele.com | Subject: Marketing / Sales
Sample Marketing Plan: AMT
A complete marketing plan for a hypothetical company as found on morebusiness.com
Content: Online Resource | Source: morebusiness.com | Subject: Marketing / Sales