The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Content: Book | Authors: Al Ries, Jack Trout | Subject: Marketing / Sales
Adding Value to Marketing: The Role of Marketing in Today’s Profit-Driven Organization
Content: Book | Author: David P. Doyle | Subject: Marketing / Sales
eBrands: Building an Internet Business at Breakneck Speed
Content: Book | Author: Phil Carpenter | Subject: Marketing / Sales
303 Marketing Tips: Guaranteed to Boost Your Business
Content: Book | Authors: Leann Anderson, Rieva Lesonsky | Subject: Marketing / Sales
The Invisible Touch: The Four Keys to Modern Marketing
Content: Book | Author: Harry Beckwith | Subject: Marketing / Sales
Online Marketing Handbook: How to Promote, Advertise and Sell Your Products and Services on the Net
Content: Book | Author: Daniel S. Janal | Subject: Marketing / Sales
101 Stupid Things Salespeople Do To Sabotage Success
Content: Book | Author: Mark S. Loper | Subject: Marketing / Sales
Guerrilla Marketing Online: The Entrepreneur’s Guide to Earning Profits on the Internet
Content: Book | Author: Jay Conrad Levinson | Subject: Marketing / Sales
The 36 Biggest Mistakes Salesmen Make and How to Correct Them
Content: Book | Author: George N. Kahn | Subject: Marketing / Sales
Career Guide to Industries
Provides information on available careers for 47 industries; Industries are broken into 7 sectors, each containing several overviews. Each career guide includes the same sections: Significant Points, Nature of the Industry, Working Conditions, Employment
Content: Online Resource | Source: Bureau of Labor Statistics | Subjects: Career, Market Research
A Matter of Metrics: Using Web Data to Improve Sales Performance
Author says Netcos do a poor job tracking performance; mgrs should look at amt of traffic to site; rate visitors are converted to buyers; frequency buyers return for purchases; and if buyers spend more when they come back (free registration req’d)
Content: Article | Source: Knowledge@Wharton | Subject: Marketing / Sales
Channel Your Energy
In this age of increasing product parity, the race goes to the swift. Article talks about focusing on five types of channel speed.
Content: Article | Source: TeleDotCom | Subject: Marketing / Sales
The Big Squeeze
As competition forces companies onto the Web, business partners–resellers, retailers, distributors, dealers, and even internal sales forces–are sometimes pushing back. Channel conflict, aka disintermediation, is turning into a battleground.
Content: Article | Source: InformationWeek | Subject: Marketing / Sales
Gear Up for Rapid Multichannel
Winning companies use multiple routes to market to create an interlocking network of sales and service channels to rapidly deploy resources to sell and service customers according to what each customer needs and values
Content: Article | Authors: Marc Metzner, MarK Donnolo | Source: tele.com | Subject: Marketing / Sales
Sample Marketing Plan: AMT
A complete marketing plan for a hypothetical company as found on morebusiness.com
Content: Online Resource | Source: morebusiness.com | Subject: Marketing / Sales
Growing Your Services Business.pdf
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Building Strategic Alliances.pdf
User Interface (UI) Design
Electrifying Your Sales Channel
Describes using ecommerce to establish 4 primary mktg & sales process tactics: awareness, access, persuasion and fulfillment.
Content: Article | Authors: Marc Metzner, MarK Donnolo | Source: TeleDotCom | Subject: Marketing / Sales