MACH 3: Anatomy of Gillette
Can a consumer product be launched globally in a short time? It can if sufficient resources and time are allocated to planning the effort.
Content: Case Study | Author: Glenn Rifkin | Source: strategy+business | Subjects: Industry Specific, Marketing / Sales | Industry: Consumer Products | Company: Gillette
How the National Basketball Association put the bounce in basketball
Once a purely American sport, basketball has been transformed by the N.B.A. into a global phenomenon. What marketing lessons does the N.B.A. teach? If you promote it, the fans will come.
Content: Case Study | Author: Glenn Rifkin | Source: strategy+business | Subjects: Industry Specific, Marketing / Sales | Company: National Basketball Association (NBA)
How Novell Manages its Reseller Channel
How does a company turn its reseller channel into a source of competitive advantage? It requires balancing the objectives of its resellers with its own.
Content: Case Study | Author: Lawrence M. Fisher | Source: strategy+business | Subjects: Industry Specific, Marketing / Sales | Industry: Software | Company: Novell