Despite the abiding beliefs of the dot.com era in the eventual evolution of all markets towards frictionless price competition, only a small minority of uschoose to regularly purchase the least complex products via the web. Here, Dr Hugh Wilson examines the challenges facing organisations in defi ning and building the most appropriate channels to access a widely disparate and retail-savvy consumer environment.
Like this content? Why not share it?
There Are No Comments
Click to Add the First »
Click to Add the First »