PLEASE NOTE
The TWM site is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.
The TWM site is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.
The mind-set that accompanies the victory need is completely different from the one that accompanies the need for achievement. The need for achievement mind-set focuses primarily on end users or customers and how best to meet their needs. The victory need mind-set focuses on competitors and how best to out-perform them. This latter perception leads to organisational behaviour with negative consequences for all concerned: the organisation, the individual who works for the organisation, the customer and, of course, the competitors.
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